In Rambouillet (78), the median price per m² stands at €3,804/m² (DVF 2025 release). The median observed rent is €19/m² a month — around €818 a month for a T2.
Median price per m² in 2025
€3,804/m²
+0.7% over one year
Sales in 2025
359
+15.8% over one year
flats and houses
Median rent
€19/m²
€818 for a T2
Population
27,724
+7.3% since 2012
Median living standard
€31,530
per year per consumption unit
Public data cross-referenced (DGFiP, INSEE, LocService, ADEME), recorded on October 4, 2026.
The municipality has 27,724 inhabitants, a change of +3.7% ; median living standard there reaches €31,530 a year.
Prices and sales
In 2025, a dwelling in Rambouillet sold at a median price of €3,804/m², +0.7% over one year.
Median price per square metre of recorded sales, by property type and by year.
Over 11 years, the median flat price has changed by +3.7%.
View the data
Median price per m² by property type
Year
Flat
House
Sales included
2014
€3,678/m²
€3,172/m²
458
2015
€3,640/m²
€3,077/m²
623
2016
€3,302/m²
€3,164/m²
422
2017
€3,243/m²
€3,147/m²
403
2018
€3,571/m²
€3,299/m²
431
2019
€3,525/m²
€3,526/m²
475
2020
€3,576/m²
€3,617/m²
451
2021
€3,947/m²
€3,721/m²
486
2022
€4,261/m²
€4,057/m²
490
2023
€4,034/m²
€4,005/m²
391
2024
€3,756/m²
€3,777/m²
310
2025
€3,813/m²
€3,744/m²
359
Source: DVF (DGFiP), land value request data · recorded on October 4, 2026
Number of sales per year in Rambouillet
0200400
359
2016201720182019202020212022202320242025
Sales of flats and houses recorded each year. This is the market's thermometer: a price is only meaningful if sales are actually completed.
359 sales in 2025, +15.8% compared with 2024 (310). The peak of the period remains 2022, with 490 sales.
View the data
Sales and median price by year
Year
Sales
Median price per m²
Total sales value
2016
422
€3,273/m²
€106.5M
2017
404
€3,187/m²
€101.4M
2018
431
€3,458/m²
€112.0M
2019
478
€3,525/m²
€125.2M
2020
451
€3,594/m²
€120.7M
2021
487
€3,875/m²
€141.6M
2022
490
€4,178/m²
€148.6M
2023
391
€4,021/m²
€115.9M
2024
310
€3,777/m²
€90.9M
2025
359
€3,804/m²
€107.3M
Source: DVF (DGFiP), land value request data · recorded on October 4, 2026
Median price per m² in 2025
€3,804/m²
Flat — median price per m²
€3,812/m²
House — median price per m²
€3,744/m²
Sales in 2025
359
Average of the previous five years
426
Total sales value in 2025
€107.3M
Sales recorded over ten years
5,306
Median price per m² by energy rating (EPC/DPE)
EPC band
Median price per m²
Sales
C
€4,230/m²
554
D
€3,633/m²
686
E
€3,476/m²
456
F
€3,605/m²
67
Read with caution. These sales are not comparable with one another: poorly rated dwellings are often old and well located, in town centres, which can make them more expensive per square metre than recent dwellings on the outskirts. The gap therefore measures the commune's housing stock, not the "premium" of a good EPC (DPE) for an otherwise identical property.
How to read these figures. The median price splits the market in two: half of sales were made below it, half above. It withstands the few extreme sales that distort a small commune better than the average does.
The data come from DVF, the file of sales actually recorded by notaries, not from advertised prices, which are asking prices rather than agreed ones. Only sales of a flat or a house with a known floor area are counted. DVF does not cover Alsace-Moselle, which is governed by the land register (livre foncier).
Source: DVF (DGFiP) · recorded on October 4, 2026
Rents
Median rent by property type
Property type
Monthly rent
€/m²
Average floor area
T2
€818
€19/m²
44 m²
studio
€628
€23/m²
27 m²
Reference rents (2025)
Median advertised rent per m² by property type in Rambouillet, 2025
Property type
Median rent (€/m²)
Range (€/m²)
Flats, all sizes
17.4
14.7 – 20.7
Flats with 1-2 rooms
20.2
17.3 – 23.6
Flats with 3 or more rooms
15.6
12.8 – 19.2
Houses
15.6
12.4 – 19.6
How to read this table. This is a predicted advertised rent, including service charges, per square metre per month — not the rent signed in the lease. The range brackets the estimate: most listings in the municipality fall within it. These estimates are recalculated every year with a new model, so two releases cannot be compared with each other.
Estimations ANIL, à partir des données du Groupe SeLoger et de leboncoin · Rent map 2025
Rental market pressure
Rental pressure7/8
Slack marketVery tight
Budget effort6/8
AffordableUnaffordable
Pressure measures the gap between rental demand and available supply; budget effort, the share of income a household must spend on housing. Both are scored from 1 to 8.
Source: LocService, listing rents · recorded on October 4, 2026
Energy performance of the housing stock
Breakdown of homes in Rambouillet by energy performance certificate (EPC) band. Since the loi Climat & Résilience (Climate and Resilience Act), it is this band that determines whether a home may be let.
Breakdown of energy performance certificates in Rambouillet
C
D
E
A880.9%
B3053.3%
C3,99442.8%
D2,78529.8%
E1,32214.2%
F5125.5%
G3313.5%
9,337 homes surveyed. 9.0% of the surveyed housing stock is rated F or G — that is 843 homes already affected, or about to be, by the letting ban. Including band E, targeted for 2034, the share rises to 23.2%.
Rental ban timeline
2025Gbanned
2028Fbanned
2034Ebanned
2021 loi Climat & Résilience (Climate and Resilience Act) — applies to new leases.
Counts and shares by band, across all energy surveys recorded in the municipality.
Source: ADEME, energy performance certificate database · recorded on October 4, 2026
Change in EPC (DPE) assessments in Rambouillet
0204060202220232024202556%5.8%
A, B and C labelsF and G labels
Among the assessments carried out each year: the share of well-rated dwellings (A, B, C) and that of thermal sieves (F, G).
The share of F and G labels among assessments is falling: 13.7% in 2022, 5.8% in 2025.
View the data
Assessments carried out by year and by band
Year
A
B
C
D
E
F
G
Total
2022
8
16
317
358
242
94
55
1,090
2023
12
95
1,579
1,116
393
140
133
3,468
2024
30
110
831
442
308
132
69
1,922
2025
23
25
954
489
206
72
33
1,802
2026*
15
56
220
251
100
39
27
708
* current year, incomplete
Source: ADEME, energy performance certificate database · recorded on October 4, 2026
Why this breakdown matters. A dwelling rated G can no longer be let under a new lease since 1st January 2025; F will follow in 2028 and E in 2034. A commune whose stock is largely rated F or G therefore faces a wall of renovation work, or an exit from the rental market.
Note: these figures cover surveyed homes, not the entire stock. A survey is only required on sale or letting, so homes occupied for a long time are under-represented.
The trend line starts in 2022: the assessment changed its calculation method in July 2021, and earlier labels cannot be compared with later ones. It describes the dwellings assessed during the year (those being sold, let or just renovated), not an annual census of the housing stock.
Housing stock
Rambouillet has 14,249 dwellings at the 2023 census, of which 90.5% are main residences; the rest is split between second homes and vacant dwellings.
What are dwellings used for?
Main residences91.1%
Second homes and occasional dwellings2.9%
Vacant dwellings6.0%
A vacant dwelling is one unoccupied on the census date: awaiting sale, letting or works, or simply left empty.
Source: INSEE, census
Who lives in main residences?
Tenants10,43840.2%
Owner-occupiers15,05257.9%
Housed free of charge4871.9%
Share of RESIDENTS according to whether their household owns, rents or is housed free of charge, not the share of dwellings.
Source: INSEE, census
Between 2012 and 2023, the housing stock grew by +16.8% while the population changed by +7.3%: homes are being built faster than the commune gains residents, a sign of smaller households, second homes or rising vacancy.
Dwellings (2023)
14,249
Households
12,901
Housing: Rambouillet compared with its département, its region and France
Rambouillet
Yvelines
Île-de-France
France
Main residences2023
91.1%+8.7 pts vs France
91.4%
88.7%
82.4%
Second homes2023
2.9%−6.9 pts vs France
2.7%
4.2%
9.8%
Vacant dwellings2023
6.0%−1.8 pt vs France
5.9%
7.1%
7.8%
Residents who own their home
57.9%−2.9 pts vs France
60.8%
49.2%
60.8%
Tenant residents
40.2%+2.8 pts vs France
37.4%
48.5%
37.4%
Under each value for the municipality: its gap with France. For a rate, the gap is in percentage points (12.4% vs 7.8% = +4.6 pts); for an amount or a ratio, as a percentage of the national value.
Long-term empty dwellings
Private dwellings vacant for more than two years (2025)
241
Share of private housing stock
2.1%
Why vacancy of more than two years. A dwelling that stands empty for a few months is waiting for a buyer, a tenant or the end of building work: that is the normal breathing of the market. Empty for more than two years, it has left the market — a run-down property, a blocked inheritance, an owner who will neither let nor sell. We do not publish total vacancy from the same file: its national level varies by a third from one year to the next without the housing stock having changed, which rules out any comparison.
Source: LOVAC (Cerema, DGFiP), vacant dwellings in the private housing stock · recorded on October 4, 2026
Dwellings authorised for construction in Rambouillet
0100200300
13
202120222023202420252026*
Flats (multi-dwelling buildings)Detached houses* current year, incomplete
Dwellings for which a building permit has been granted, by year of authorisation. An authorised dwelling is not yet built: allow two to three years before delivery.View the data
Dwellings authorised by year
Year
Flats (multi-dwelling buildings)
Detached houses
Total
2021
88
14
102
2022
12
23
35
2023
334
60
394
2024
56
35
91
2025
3
10
13
2026*
48
2
50
Source: Sit@del, ministry responsible for housing · recorded on October 4, 2026
Sources: INSEE (census), Sit@del · recorded on October 4, 2026
Population and households
Population
27,724
Households
12,901
People per household
2.15
Change in the population of Rambouillet
15 k20 k25 k1968198219992012202328 k inhab.
Municipal population at each census. INSEE does not publish a population every year: the points are the census years available.
Between 2012 and 2023, the population changed by +7.3%.
Source: INSEE, population census · recorded on October 4, 2026
Age breakdown
Under 185,23519.3%
18 to 242,1808.0%
25 to 291,5975.9%
30 and over18,14266.8%
Population aged 2 and over, 2023 census.
Source: INSEE
What do people aged 15 and over do?
Employed workers12,39753.9%
Unemployed1,1855.2%
Retired people6,10626.6%
Pupils and students1,8398.0%
Other economically inactive1,4526.3%
Each resident aged 15 or over is counted once, 2023 census.
Source: INSEE
Rambouillet compared with its département, its region and France
Rambouillet
Yvelines
Île-de-France
France
Population trend2012-2023
+7.3%+2.9 pts vs France
+5.1%
+4.7%
+4.4%
Median age2023
42.3 years≈ France
39.6 years
37.7 years
42.5 years
Share aged under 252023
28.8%≈ France
31.9%
31.8%
28.8%
Share aged 65 and over2023
20.6%−0.7 pt vs France
16.9%
15.5%
21.3%
People per household2023
2.1≈ France
2.4
2.3
2.2
Under each value for the municipality: its gap with France. For a rate, the gap is in percentage points (12.4% vs 7.8% = +4.6 pts); for an amount or a ratio, as a percentage of the national value.
Why the number of people per household matters. A household is everyone who shares the same dwelling. The fewer people it has, the more demand shifts towards small homes — studios and one-bedroom flats, sought by people living alone, students and retirees; the more it has, the more demand shifts towards family homes with three or more rooms.
In Rambouillet, a household has 2.15 people on average, the same as in France (2.17).
Source: INSEE, population census · recorded on October 4, 2026
Income and employment
Income and employment: Rambouillet compared with its département, its region and France
Rambouillet
Yvelines
Île-de-France
France
Median living standard (per year)2023
€31,530+22% vs France
€31,520
€28,210
€25,920
Poverty rate2023
9.0%−6.9 pts vs France
11.6%
17.3%
15.9%
Unemployment rate (aged 15-64)2023
8.7%−2.3 pts vs France
9.6%
11.2%
11.0%
Activity rate (aged 15-64)2023
77.3%+1.6 pt vs France
77.5%
76.9%
75.7%
Share of retired people (aged 15 and over)2023
26.6%−1.5 pt vs France
22.2%
19.7%
28.1%
Share of pupils and students (aged 15 and over)2023
8.0%≈ France
9.0%
9.4%
7.6%
Under each value for the municipality: its gap with France. For a rate, the gap is in percentage points (12.4% vs 7.8% = +4.6 pts); for an amount or a ratio, as a percentage of the national value.
How to read these figures. The standard of living is a household's disposable income (salaries, pensions and benefits, after tax) divided by its number of consumption units: the first adult counts as 1, other people aged 14 or over as 0.5, and each child as 0.3. It allows a single person and a family to be compared.
The poverty rate is the share of residents whose standard of living is below 60% of the national median. INSEE does not publish it for small communes, for reasons of statistical confidentiality: its absence is not a zero.
The unemployment rate here is the census one: people who declare themselves without work and looking for it, among the economically active aged 15 to 64. It is higher than INSEE's quarterly rate, which follows a stricter international definition.
Sources: INSEE (census, Filosofi) · recorded on October 4, 2026
Economic fabric
Number of businesses located in Rambouillet
2,0002,5002014201620182020202220242,530
Businesses in market activities, excluding agriculture, located in the commune and counted at 31 December each year. This is a stock: it shows the size of the local economy, not how much it is being renewed.
2,530 businesses in 2024, compared with 1,727 in 2014: +46.5% over the period.
View the data
Number of businesses by year
Year
Businesses
2014
1,727
2015
1,720
2016
1,786
2017
1,834
2018
1,922
2019
2,038
2020
2,151
2021
2,291
2022
2,381
2023
2,472
2024
2,530
Source: INSEE, business demography information system · recorded on October 4, 2026
Businesses: Rambouillet compared with its département, its region and France
Rambouillet
Yvelines
Île-de-France
France
Number of businesses2024
2,530
130,912
1,476,257
6,437,729
Change in the number of businesses2019-2024
+24.1%−0.9 pt vs France
+24.9%
+24.6%
+25.0%
Businesses per 1,000 inhabitants2024
91.3−6% vs France
88.2
118.5
97.3
Under each value for the municipality: its gap with France. For a rate, the gap is in percentage points (12.4% vs 7.8% = +4.6 pts); for an amount or a ratio, as a percentage of the national value.
In what form do businesses operate?
Sole traders2,55352.7%
SAS and SASU84017.3%
SARL and EURL63813.2%
Civil companies, including SCI69114.3%
Other forms1242.6%
Businesses with an open establishment in Rambouillet, by legal form. A sole trader operates in their own name — this is the status of micro-entrepreneurs; an SCI most often holds property assets rather than running an activity. This count is broader than the INSEE one above, which only includes market businesses with an economic activity.
Sources: INSEE (SIRENE register), INPI (national business register) · recorded on October 4, 2026
Registrations and insolvency proceedings
0100200
202120222023202420252026*
RegistrationsInsolvency proceedings
* current year, incomplete
On one side, announcements of registrations, business creations and takeovers; on the other, court-ordered safeguard, recovery and liquidation proceedings. Legal notices published under postcode 78120. A postcode may cover several communes: in a village, these figures describe the wider catchment area, not the commune alone.
From 2021 to 2025, 1,082 registrations for 265 insolvency proceedings.
View the data
Registrations and insolvency proceedings
Year
Registrations
Insolvency proceedings
2021
216
34
2022
234
39
2023
216
49
2024
203
77
2025
213
66
2026*
188
58
Source: BODACC, official bulletin of civil and commercial announcements · recorded on October 4, 2026
Sources: INSEE, BODACC · recorded on October 4, 2026
Local taxation
In 2024, the overall property tax rate on built properties is 45.11% in Rambouillet.
Rate voted by the commune
42.47%
Intercommunal body, syndicates and special taxes
2.64%
Overall rate on built properties (total)
45.11%
Household waste collection tax (TEOM)
5.94%
Overall rate on undeveloped land
164.93%
Worked example
A dwelling with a cadastral rental value of €3,000 has a tax base of €1,500: the law sets it at half the rental value. In Rambouillet, its property tax (taxe foncière) is €1,500 × 45.11% = €677 a year.
On top of this comes the household waste collection tax (TEOM), calculated on the same base: €1,500 × 5.94% = €89. A landlord can recover it from their tenant; the property tax (taxe foncière), by contrast, remains payable by the owner.
These amounts are before the collection charges retained by the State. Your property's rental value is shown on your property tax (taxe foncière) notice.
Property tax rate by year
Year
Communal rate
Overall rate on built properties
Household waste
2021
35.69%
37.04%
5.77%
2022
35.69%
37.01%
5.76%
2023
42.47%
45.11%
5.94%
2024
42.47%
45.11%
5.94%
Between 2021 and 2024, the overall rate changed by +8.07 point.
How to read these rates. Property tax (taxe foncière) is calculated by multiplying the property's tax base by the overall rate: this is the figure to compare between communes, not the communal rate alone. Since 2021, départements no longer collect property tax on buildings; their former share is included in the communal rate.
A high rate does not mean a high tax. The cadastral rental value is not the market rent: it is an administrative estimate based on 1970 rents, revalued each year by a national coefficient. In a town with old, low rental values, a 50% rate can cost less than a 25% rate elsewhere.
Source: DGFiP, local taxation for individuals (2024 scale) · recorded on October 4, 2026
Living environment
Services and shops in the commune
Health
General practitionerPharmacyDentistNurseAnalysis laboratoryEmergency departmentMaternity unitHousing for older people
Shops
BakeryGrocery or convenience storeSupermarketHypermarketButcher'sPetrol station
Education and early years
Nursery or early-years childcareNursery or primary schoolCollège (lower secondary school)Lycée (upper secondary school)
Services and transport
Post office or postal pointBankPolice or gendarmeriePassenger railway station
How to read this list. It shows the services for which at least one establishment is recorded in the commune. A service that does not appear is not necessarily absent: INSEE does not locate every facility with the same precision, and the list only includes the main ones.
Source: INSEE, permanent facilities database 2024
Public transport
119 public transport stops are located in the municipality, or 4.3 stops per 1,000 inhabitants.
Public transport stops in Rambouillet
Stops119
Outline of the commune, north at the top.
Each dot is a bus, tram, metro or train stop. The map shows where the network is dense: it says nothing about frequency of service.
Source: transport.data.gouv.fr, scheduled timetables of networks · recorded on October 4, 2026
Stops by network
Réseaux urbains et interurbains d'Île-de-France Mobilités (IDFM)118
Agrégat des réseaux urbains et interurbains de Bretagne1
Collèges (lower secondary schools)
Establishments
4
Average exam pass rate
90.5%
Average index of social position
127.5
See the establishments
Establishments in the commune
Establishment
Type
Success rate
Social position
COLLEGE CATHERINE DE VIVONNE
Collège (lower secondary school)
91.0%
128.1
COLLEGE LE RACINAY
Collège (lower secondary school)
85.0%
127.2
COLLEGE LE RONDEAU
Collège (lower secondary school)
86.0%
110.3
COLLEGE PRIVE SAINTE THERESE
Collège (lower secondary school)
100.0%
144.2
How to read these figures. The pass rate is that of the brevet for a collège and of the baccalauréat for a lycée. The index of social position summarises pupils' social background: the national average is close to 100, and a higher index indicates more advantaged families. Nursery and primary schools are not covered.
Source: Ministry of National Education · recorded on October 4, 2026
Fixed internet
Dwellings and premises connectable to fibre98.2%
16,538 connectable out of 16,844
Connectable means that optical fibre reaches the building or the street and a subscription can be taken out, not that the dwelling is already subscribed.
Source: ARCEP, fibre rollout · situation as at June 2026
Electric cars
Of the 598 passenger cars registered in the commune in 2024:
Electric cars14.7%
Plug-in hybrids6.5%
Why this share may look high. These are cars registered during the year, not all those on the road: electric vehicles weigh far more in recent purchases than in the overall fleet. Company and rental vehicles are also registered at the company's address, which inflates the share in communes that host head offices or rental firms.
Source: Ministry of Ecological Transition, passenger car registrations · recorded on October 4, 2026
Natural and technological risks
The risks identified by the State in the territory of Rambouillet, what they mean, and what they change for a property.
Clay shrink-swell
High exposurelevel 3 out of 3
Clay soil swells when wet and shrinks when it dries. These movements crack houses with shallow foundations, especially after a drought.
For a property: At this level, a soil survey is mandatory to sell a building plot and before having a house built. For an existing house, look at the cracks and ask whether a drought claim has already been filed.
Seismicity
Very lowlevel 1 out of 5
France is divided into five seismicity zones, from 1 (very low) to 5 (high, in the Antilles).
For a property: In this zone, no seismic rules apply to detached houses.
Radon potential
Low potentiallevel 1 out of 3
Radon is a natural radioactive gas that rises from granitic and volcanic soils and can build up in poorly ventilated rooms, especially on ground floors and in basements.
For a property: At this level, no particular information is required when selling or letting.
Risk prevention plans
2in the commune
The commune is covered by a prevention plan for: flooding, ground movement. This is a document issued by the prefect that delimits the exposed zones.
For a property: In the delimited zones, building or extending may be prohibited or subject to requirements. The plan does not necessarily cover the whole commune: only the risk statement provided before a sale or letting says whether the address is affected.
Classified installations (ICPE)
36in the commune
A classified installation is an activity that the law subjects to declaration or authorisation because it may cause nuisance: factory, warehouse, livestock farm, petrol station, waste recycling centre, boiler room.
For a property: Their number mainly reflects the commune's economic activity: most pose no danger to neighbours. What matters is their nature and their distance from the property.
Installations and cavities recorded in Rambouillet
Classified installations36
Outline of the commune, north at the top.
Location of known classified installations, Seveso sites and underground cavities.
Source: Géorisques, Ministry of Ecological Transition · recorded on October 4, 2026
A prevention plan is not a bad sign in itself. It shows that the risk is mapped and regulated; it is its absence for a known hazard that should raise questions.
This page describes the commune, not an address. Before a sale or a letting, the seller or landlord must provide a risk statement drawn up for the property. You can obtain one free of charge for any address at georisques.gouv.fr.
Source: Géorisques, Ministry of Ecological Transition · recorded on October 4, 2026
Frequently asked questions — Rambouillet
What is the price per m² in Rambouillet?
The median recorded price is €3,804/m² — that is €3,812/m² for a flat and €3,744/m² for a house (source DVF/INSEE, data as of October 4, 2026).
What rent can you expect for a T2 in Rambouillet?
The median observed rent is €19/m² a month — around €818 a month for a T2 (source LocService).
Is the rental market in Rambouillet tight?
Rental pressure is rated 7/8 and budget accessibility 6/8 — the higher the pressure score, the further rental demand exceeds supply.
How many inhabitants does Rambouillet have?
Rambouillet has 27,724 inhabitants, with a change of +3.7% (INSEE census).
What share of energy-inefficient homes are there in Rambouillet?
23.2% of surveyed homes are rated E, F or G on the energy certificate (source ADEME).
What is the property tax rate in Rambouillet?
The overall property tax rate on built properties is 45.1%, of which 42.5% is voted by the commune (source DGFiP).
The same data, put to work.
What the observatory publishes, the five MORYA tools put to use.
With your consent, we measure MORYA’s audience using PostHog, hosted in the European Union, to understand what helps and what gets in the way, and how well our Google Ads perform. Nothing is sold. Declining changes nothing about the service. Your choice applies to every MORYA site for 12 months. Learn more
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Necessary
Always on
Essential for the service to work: signing in to your account, security, remembering your choices and your language. They cannot be turned off.
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Cookie
Purpose
Duration
morya_access, morya_refresh, morya_auth
Keep you signed in from one MORYA site to another
15 min to 7 days
morya_consent
Remember your cookie choices
12 months
morya_lang
Remember your language (local storage)
Until you change it
Visit statistics
Page views, clicks and journeys, to find out what helps and what gets in the way. Tool: PostHog, hosted in the European Union. Nothing is sold, no advertising.
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Cookie
Purpose
Duration
ph_*
Anonymous measurement identifier and visit session
13 months maximum
Session replay
A recording of your browsing, with inputs masked, to see exactly where a journey gets stuck. Requires visit statistics.
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Cookie
Purpose
Duration
ph_*
Session recording, within the statistics session
For the length of the visit
Advertising
Measuring our Google Ads campaigns: knowing whether a sign-up or a subscription follows a click on one of our ads. Tool: Google Ads (Google Ireland), which may also use it to personalise ads. Nothing is sold.
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Cookie
Purpose
Duration
_gcl_*
Link a sign-up or subscription to the click on a Google ad